General | Features | Billing & Payments | Privacy | Campaign
The Business Circle is a web based product that provides businesses the ability to launch their own text message marketing campaign.
A message sent via a Short Message Service. 160 characters in length and most commonly referred to as a text message.
Shortcodes are 5-6 common numbers that allows our platform to interact with all cell phone carriers. They are shorter easier to remember phone numbers when compared to traditional 10 digit phone numbers.
Keywords are used to identify a particular campaign on a given shortcode. Users will text a keyword to a shortcode to participate in a campaign. An example of a keyword would be the word JOIN – Text the word “JOIN” to the phone number 77007.
With subscription list campaigns, your customers can opt-in or subscribe in two ways: (1) your customers can signup or participate in a text message marketing campaign by sending a simple text message with the campaign KEYWORD to a shortcode (i.e. Text “JOIN” to 12345) (2) customers can subscribe by entering their phone number at your website using a website signup form we provide to all clients.
The process through which a Subscriber revokes consent to participate in a program. An example of an Opt-out process includes, but is not limited to, a Subscriber replying to an SMS message with the phrase "STOP".
The carriers have strict policy regarding unsolicited messages. All campaigns are required to be 100% opt-in or permission based – there is no exception to the rules. If customers are interested in receiving promotional messages from you (find a perceived value in participating in your campaign or receiving your specials) then they will opt-in to the program with the ability to opt-out when they are no longer interested in your program. The key is to always provide high value to retain your customers or boost campaign response rates.
Customers are charged Standard Text Messaging rates per their cell phone plan. What that means is that a message counts against their text message plan (if they have one) or incur the standard text message rate per their cell phone plan. The Circle campaigns are standard rate. If you are a brand looking to create a premium campaign (i.e. $1.99 to participate) contact us.
Our staff has extensive experience with mobile marketing and all plans include unlimited phone support and marketing assistance.
The Mobile Marketing Association (MMA) has committees that create general best practices for Mobile Marketing and strives to stimulate industry growth. However, the individual carriers have their own set of rules and guidelines for marketing to their customers.
The Circle offers unlimited phone support and marketing assistance. We’re only successful if you are. Each account is assigned to an account manager who is responsible for providing ongoing support.
The Circle is a full service mobile marketing and technology company. We pride ourselves on the ability to make technology easy to use and deliver custom mobile marketing solutions. If you have mobile marketing needs beyond the Circle – contact us @ circlemembers@gmail.com to discuss our custom or enterprise solutions.
Supported carriers include: Alltel, AT&T, Boost, Cellular One, Sprint, T-Mobile, US Cellular, Verizon, Virgin Mobile, and more...
